Just a Beauty Therapist

Episode 11- Day in the Life of a BDM — And How Therapists Can Position Themselves for Growth

In this episode of Just a Beauty Therapist, I’m joined by Emelly Simons — The Cosmetic Industry Coach — to talk about what it really takes to step beyond the treatment room and into more technical, business-focused roles in our industry.
With 14+ years of experience — from therapist to educator, BDM, and Regional Sales Manager — Emelly shares how to:✨ Recognise the skills you already have as a therapist that are highly valued in corporate and brand roles✨ Position yourself for bigger opportunities by building confidence and credibility✨ Avoid the common pitfalls therapists face when moving into business/technical roles✨ Use personal branding, planning, and communication to stand out
Whether you want to explore brand education, business development, or leadership, this episode is about learning how to position yourself for growth and seize the opportunities our industry has to offer.
Follow Emelly @TheCosmeticIndustryCoach

Episode 10 - "Your product idea could change the industry, here is where to start"

From solarium assistant to award-winning skin clinician, to now leading her own formulation company — Emma Maguire has taken a career full of twists and turns and turned it into something extraordinary.
As the founder of The Clinics Formulator, Emma’s passion is bringing the science of formulation directly to the professional beauty industry. With experience spanning beauty therapy, advanced skin treatments, R&D, new product development, and compounding, she offers a rare scope of knowledge: from conception, to application, and beyond.
In this episode, Emma shares her journey through the beauty industry — the wins, the challenges, and what led her to launch The Clinics Formulator. She dives into how education, empowerment, and access to the right tools can transform both therapists and businesses.
If you’ve ever been curious about the world of product formulation, or you’re looking for inspiration on how to shape your own career path, this episode is full of insights you won’t want to miss.
 
Visit The Clinics Formulator at theclinicsformulator.com.au

Episode 9 - Want to go from Beauty therapist to Educator?????

In this episode, Rebecca shares her journey from beauty therapist and laser/skin specialist to educator at Demi International, and now business owner. She opens up about the lessons she’s learned along the way, the challenges she has had to overcome and delivers practical tips on how to build and sustain a long-term career in beauty.
With over 19 years of experience across salons, clinics, and classrooms, Rebecca Clues has built a career that spans every corner of the beauty industry. From her early days as a beauty therapist and laser/skin specialist to educating the next generation at Demi International — and now stepping into entrepreneurship — Rebecca’s journey is a true masterclass in career growth.
Whether you’re just starting out or ready to take the next step, this episode is packed with career insights, industry wisdom, and inspiration to help you carve your own path in beauty.

Episode 8 - My Beauty Expo 2025 recap

I’m fresh back from Beauty Expo Australia 2025 and in this episode, I’m sharing my personal highlights, insights, and takeaways from the biggest weekend in our industry.
From cutting-edge equipment and innovative products to standout brands, education, and clinic fit-outs — this year’s expo was full of inspiration. But beyond the stands and displays, the real conversation was about how we elevate our customer experience.
I’ll dive into:✨ How the right products and technology enhance results✨ Why education and ongoing training keep us ahead✨ The role of branding and clinic fit-outs in creating unforgettable experiences✨ Unique selling points that help therapists stand out in a crowded industry
✨ Link to join ABIC, learn why your voice matters for the future of the beauty and aesthetics industry - theabic.org.au
Whether you attended the expo or missed it this year, this recap is packed with ideas to help you sharpen your edge and deliver next-level client care. Come next year!!!!

Episode 7 - Collaboration Over Competition — The SWAPP Story with Harmony Tera

From luxury spas in Australia, NZ & the UK… to salon owner… to tech founder shaking up the beauty industry — Harmony Tera has lived it all.
In this episode, we talk:-The real meaning of “collaboration over competition”-The gap in our industry that inspired SWAPP-How she landed features in major beauty publications-Navigating the tech startup world as a Polynesian, mixed-race woman
If you’ve ever had a big idea (but no clue where to start) or you’re ready to build something bold — this one’s for you.
🎧 Listen now — link in bio!
www.swapp.com.au
@swapp.com.au
 

Episode 6 - How to Make $1,000 a Day with Just Two Clients - with Clare Ripsher from 5 Star Therapist

What if you didn’t have to cram your day with back-to-back clients to hit big numbers?
In this episode, I’m joined by Clare Ripsher — beauty business mentor and founder of 5 Star Therapist — to talk about how to structure your services, price with confidence, and create an experience clients are happy to pay for.
We dive into:
The mindset shift therapists need to charge their worth
How to turn high-value services into consistent income
Why quality over quantity is the real secret to success
Whether you’re solo, managing a team, or just starting out — this one is packed with practical strategies to help you earn more without burning out.
🎧 Listen now and take notes — this is the kind of advice we wish we got in training.
 
Check out www.5startherapist.com.au

Episode 5 - How to Have Hard Conversations Without Being an Asshole (The Burger Method)

Ever avoided a conversation with a teammate or client because it felt too awkward? You’re not alone, but avoiding it won’t fix it.
In this episode, I’m giving you the Burger Method. A simple way to have the conversations and connect better without sounding like an asshole.
Whether it’s calling out toxic energy in the staff room, addressing a teammate who’s making things uncomfortable, or guiding a client back on track, every therapist needs to know how to have the hard chats so they STOP PUTTING IT OFF.
This IS for EVERYONE.
Grab a pen, because you’ll want to use this one today. 

Episode 4: Treatment Planning — If You’re Not Doing It, You Should Be!

Making impact starts with what we can control — and that’s the plan.
In this episode, we’re diving into the real reason some clients see results and some don’t: treatment planning. Whether you're a beauty therapist, injector, or esthetician — if you're not mapping out the client journey, you're missing the mark.
We break down a simple, effective treatment planning method that works in any clinic — no fluff, no overwhelm. Just clear steps you can implement right away to boost results, improve compliance, and show up as the expert you are.

Episode 3 - Injectables, Referrals & Regs - What Skin Therapists Need to know

In this episode, we’re joined by two powerhouse nurses: Agnes Dube from Zebra Aesthetics—cosmetic nurse and educator for Fresh Clinics, Allergan Aesthetics, and Alocuro—and Kira Morrison, an experienced Registered Nurse, owner of Injouthful, and educator for Juvae.
 
We’re diving into the challenges of navigating TGA and Queensland Health regulations and unpacking how skin therapists, dermal therapists, and beauty professionals can genuinely support cosmetic nurses.
You’ll walk away with practical tips, advice, and cheeky tricks to confidently cross-refer and promote injectables from your treatment rooms—without stepping outside your scope.
And for anyone who’s ever underestimated us skin therapists? Consider this your playful little reminder, you need us! 😉

Episode 2 - Skin Consults, Skin types:Conditions and Building Trust!

How to conduct an effective skin consultation, whilst building trust and connecting with clients.
Sales Tips & Tricks
Basic refresh of skin types & skin conditions
From - @justabeautytherapist