Just a Beauty Therapist

Episode 16 - The longevity formula with Maria Enna-Cocciolone

In this episode of Just a Beauty Therapist, Shamara Jarrett sits down with an industry icon who truly needs no introduction.
Maria Enna-Cocciolone is the founder of Inskin Cosmedics, an ABIA Hall of Fame inductee, and a woman who has spent more than forty years shaping skin health, education, and integrity within our profession. Despite building global brands, manufacturing laboratories, and educating generations of therapists across multiple countries, Maria still proudly calls herself “just a beauty therapist”.
This conversation is a powerful reminder that longevity in our industry is not built on shortcuts, trends, or overnight success. It is built on action, responsibility, human connection, and long-term thinking.
Together, Shamara and Maria explore what truly separates therapists and businesses that last from those that burn out or plateau. They unpack the relationship between long-term skin health and long-term client loyalty, the responsibility therapists carry when guiding client journeys, and why understanding people is just as important as understanding skin.
You will hear honest industry truths around online retail, KPIs, client retention, emotional labour, integrity in education, and the pressure therapists face in a fast-paced, results-driven world. Maria shares lessons from four decades in business, the decisions that terrified her but changed everything, and why being underestimated can become one of your greatest strengths.
This episode is for beauty therapists, skin professionals, clinic owners, and leaders who want to build careers, businesses, and client relationships that stand the test of time.
This is not about dreaming.This is about doing.
Visit - Meet The Founder to learn more. 

Episode 15 - You survived Black Friday chaos, now what?

In this solo episode, I unpack what really happens after the busiest sales period of the year and why the weeks that follow matter more than the promotions themselves. Black Friday brings momentum, but it also exposes gaps. Client care, treatment planning, aftercare education, and retention either strengthen or slip.
This episode share my simple tips on how to get grounded again. I walk through what to review, what to reset, and what to prioritise now that the dust has settled. No noise. No discounts. Just clear direction on how to turn seasonal chaos into long term stability, stronger client relationships, and predictable revenue.
If you want to walk into the new year with clarity, structure, and a client journey that actually works, this episode will get you there.

Episode 14 - The Pause, The Pivot, and Building Something New

I’ve been a little quieter on the podcast.....and today I’m sharing why.This episode walks you through the messy, exciting, overwhelming, heart-on-your-sleeve reality of building Service Cue, the first client-care platform designed for beauty, skin and aesthetic professionals.
From dev meetings and feature testing to industry feedback, teething issues, long nights, and big wins… this is everything that’s been happening behind the scenes and why stepping back was necessary.If you’ve ever wondered what it really takes to build something new for our industry, this episode is for you.
 
Visit the website to check out the platform - Service Cue
If you would like to take advantage of the Founders Exclusive offer go here - servicecue.com.au/register

Episode 13 - Marketing in the Age of Regulation: Understanding the New TGA Rules and Staying Visible Without Crossing the Line

When the new TGA regulations dropped, the aesthetics industry went into meltdown — captions deleted, before-and-afters pulled down, and nurses left wondering how to market without breaking the law.
In this episode, I’m joined by Jade Spehr, lawyer, accountant, and founder of JadeStart, to unpack what these changes really mean for aesthetic nurses and clinic owners.
We break down:-What the new TGA rules actually say (in plain English)-Why compliance isn’t optional — and how to avoid major fines-Why photography and documentation still matter, even if you can’t post your results-How to rethink your marketing strategy to stay compliant and commercially strong-Smart, compliant ways to connect with patients and build trust online
If you’ve been second-guessing every caption or wondering what you can still say — this episode will give you clarity, confidence, and a new perspective on marketing in a regulated world.
Connect with Jade and her team at www.jadestart.com

Episode 12 - Want to be awarded the Best in Skin? - learn how with Tamara Reid

In this episode of Just a Beauty Therapist, I sit down with Tamara Reid — industry powerhouse, community builder, and Director of the Best in Skin Awards (BISA). With 18 years of experience spanning therapist, cruise ships, BDM, educator, and now B2B consultant, Tamara has seen every side of our industry — and she’s on a mission to celebrate the professionals achieving exceptional outcomes in skin.
We dive into the story behind the Best in Skin Awards:
-What is Best in Skin Awards- Where the idea came from and why the industry needs it-How therapists can enter and what judges are looking for-Inspiring stories from previous years and the impact on winners
If you’ve ever wondered how to gain recognition for the results you’re delivering, or how awards like BISA can elevate your career and clinic, this is an episode you don’t want to miss.
LINK HERE - www.bestinskinawards.com

Episode 11- Day in the Life of a BDM — And How Therapists Can Position Themselves for Growth

In this episode of Just a Beauty Therapist, I’m joined by Emelly Simons — The Cosmetic Industry Coach — to talk about what it really takes to step beyond the treatment room and into more technical, business-focused roles in our industry.
With 14+ years of experience — from therapist to educator, BDM, and Regional Sales Manager — Emelly shares how to:✨ Recognise the skills you already have as a therapist that are highly valued in corporate and brand roles✨ Position yourself for bigger opportunities by building confidence and credibility✨ Avoid the common pitfalls therapists face when moving into business/technical roles✨ Use personal branding, planning, and communication to stand out
Whether you want to explore brand education, business development, or leadership, this episode is about learning how to position yourself for growth and seize the opportunities our industry has to offer.
Follow Emelly @TheCosmeticIndustryCoach

Episode 10 - "Your product idea could change the industry, here is where to start"

From solarium assistant to award-winning skin clinician, to now leading her own formulation company — Emma Maguire has taken a career full of twists and turns and turned it into something extraordinary.
As the founder of The Clinics Formulator, Emma’s passion is bringing the science of formulation directly to the professional beauty industry. With experience spanning beauty therapy, advanced skin treatments, R&D, new product development, and compounding, she offers a rare scope of knowledge: from conception, to application, and beyond.
In this episode, Emma shares her journey through the beauty industry — the wins, the challenges, and what led her to launch The Clinics Formulator. She dives into how education, empowerment, and access to the right tools can transform both therapists and businesses.
If you’ve ever been curious about the world of product formulation, or you’re looking for inspiration on how to shape your own career path, this episode is full of insights you won’t want to miss.
 
Visit The Clinics Formulator at theclinicsformulator.com.au

Episode 9 - Want to go from Beauty therapist to Educator?????

In this episode, Rebecca shares her journey from beauty therapist and laser/skin specialist to educator at Demi International, and now business owner. She opens up about the lessons she’s learned along the way, the challenges she has had to overcome and delivers practical tips on how to build and sustain a long-term career in beauty.
With over 19 years of experience across salons, clinics, and classrooms, Rebecca Clues has built a career that spans every corner of the beauty industry. From her early days as a beauty therapist and laser/skin specialist to educating the next generation at Demi International — and now stepping into entrepreneurship — Rebecca’s journey is a true masterclass in career growth.
Whether you’re just starting out or ready to take the next step, this episode is packed with career insights, industry wisdom, and inspiration to help you carve your own path in beauty.

Episode 8 - My Beauty Expo 2025 recap

I’m fresh back from Beauty Expo Australia 2025 and in this episode, I’m sharing my personal highlights, insights, and takeaways from the biggest weekend in our industry.
From cutting-edge equipment and innovative products to standout brands, education, and clinic fit-outs — this year’s expo was full of inspiration. But beyond the stands and displays, the real conversation was about how we elevate our customer experience.
I’ll dive into:✨ How the right products and technology enhance results✨ Why education and ongoing training keep us ahead✨ The role of branding and clinic fit-outs in creating unforgettable experiences✨ Unique selling points that help therapists stand out in a crowded industry
✨ Link to join ABIC, learn why your voice matters for the future of the beauty and aesthetics industry - theabic.org.au
Whether you attended the expo or missed it this year, this recap is packed with ideas to help you sharpen your edge and deliver next-level client care. Come next year!!!!

Episode 7 - Collaboration Over Competition — The SWAPP Story with Harmony Tera

From luxury spas in Australia, NZ & the UK… to salon owner… to tech founder shaking up the beauty industry — Harmony Tera has lived it all.
In this episode, we talk:-The real meaning of “collaboration over competition”-The gap in our industry that inspired SWAPP-How she landed features in major beauty publications-Navigating the tech startup world as a Polynesian, mixed-race woman
If you’ve ever had a big idea (but no clue where to start) or you’re ready to build something bold — this one’s for you.
🎧 Listen now — link in bio!
www.swapp.com.au
@swapp.com.au